Are you first timer at Why not join us and start exchange your programming knowledge with everyone. Register today!

Google DFP - SOV for DFP creatives campaign

0 votes
added Jan 11 in Google tools by LC Marshal Captain (20,750 points)
  1. Go to the line item's Settings tab.

  2. Under "Adjust delivery", select one of the following Rotate creatives options:

    • Evenly: Each creative is displayed equally at random.
    • Optimized: Creative with the highest CTR displays more often.
    • Weighted: Creatives displayed at a frequency you define.
    • Sequential: Creatives display to each user in the order you specify.
  3. Click Save.

  4. Go to 'creatives' tab

  5. For creatives SOV, Change the weight on 'weight' column

Read more at Google docs here

Please log in or register to response this reference. - Malaysia's programming knowledge sharing platform, where everyone can share their finding as reference to others.