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Google DFP - SOV for DFP creatives campaign

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added Jan 11 in Google tools by LC Marshal Lieutenant (17,110 points)
  1. Go to the line item's Settings tab.

  2. Under "Adjust delivery", select one of the following Rotate creatives options:

    • Evenly: Each creative is displayed equally at random.
    • Optimized: Creative with the highest CTR displays more often.
    • Weighted: Creatives displayed at a frequency you define.
    • Sequential: Creatives display to each user in the order you specify.
  3. Click Save.

  4. Go to 'creatives' tab

  5. For creatives SOV, Change the weight on 'weight' column

Read more at Google docs here

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