The onload event can only be used on the document(body) itself, frames, images, and scripts. In other words, it can be attached to only body and/or each external resource. The div is not an external resource and it's loaded as part of the body, so the onload event doesn't apply there.
onload event it only supports with few tags
<body>, <frame>, <iframe>, <img>, <input type="image">, <link>, <script>, <style>